Whats Where?
Designing a bespoke events platform.
Read time: 3 mins
The UX Studio was tasked with carrying out a user study and designing a bespoke interface for an events platform focused on providing an easy to use system for all users from small rural pubs to large city venues.
This project was carried out over 2 weeks and to kick the project off I ran a three hour stakeholder meeting with What's Where creator, Aoife. This meeting focused on defining what What's Where's business objectives were, followed by defining who the target user groups were. This information would focus our UX process and help us define what our MVP would be for first release.
The UX Studio was tasked with carrying out a user study and designing a bespoke interface for an events platform focused on providing an easy to use system for all users from small rural pubs to large city venues.
This project was carried out over 2 weeks and to kick the project off I ran a three hour stakeholder meeting with What's Where creator, Aoife. This meeting focused on defining what What's Where's business objectives were, followed by defining who the target user groups were. This information would focus our UX process and help us define what our MVP would be for first release.
My next steps in the process was to arrange interviews with stakeholders from all of the relevant user groups that were defined during the initial business objectives meeting.
Over the next few days I talked to 10 potential users who were coming at the platform from multiple different directions. These user groups included:
• People on nights out
• Pub owners
• Hotel owners
• Small class organisers
• Musicians looking to promote their events
• Street buskers
Some examples of interview responses:
Over the next few days I talked to 10 potential users who were coming at the platform from multiple different directions. These user groups included:
• People on nights out
• Pub owners
• Hotel owners
• Small class organisers
• Musicians looking to promote their events
• Street buskers
Some examples of interview responses:
User interviews did a lot to define what our must have and nice to have features for the What's Where platform were. Persona boards and affinity mapping was carried out in order to group the specific themes that came up and these were translated into MVP features.
Low-Fi wireframes were sketched out to get a feel for how the user will naviagte through the website. This was also a good time to get our heads around the differences between the users view, event posters view and then the admin view.
Low-Fi wireframes were sketched out to get a feel for how the user will naviagte through the website. This was also a good time to get our heads around the differences between the users view, event posters view and then the admin view.
After some low-fi prototype testing the What's Where website was mocked up using Axure to test out some functionality and to test with some potential users.
The final website UI was created using Adobe XD and was presented to What's Where. The website branding was defined in a branding pack which we received at the beginning of the project and desktop, mobile and tablet visuals were handed over to What's Where's external developer.
